Google: the Internet is not enough, part 2

First print, now radio.

"The search advertising company purchased dMarc Broadcasting, a digital solutions provider for the radio industry, for $102 million cash and potentially as much as $1.136 billion over the next three years.

Google announced plans to integrate the
dMarc technology into AdWords and create a new radio ad distribution channel for Google's advertisers, the company said in a statement."


Tags: advertising, Google, radio

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