"Google Inc., the new-media giant, now has a decidedly old-media partner: the Chicago Sun-Times.
In a quiet and small-scale experiment, Google is running classified-like ads in the pages of the Sun-Times, which so far is the only newspaper participating in the Web-search behemoth's test.
The deal, terms of which were not disclosed, allows Google to fill what's known as "remnant space" in the Sun-Times — unsold space where the paper would normally run in-house ads. Google fills those spots with its own ads. The Google connection is hardly trumpeted: "Ads by Google" appears at the top of each box of ads in very small type."
Via Google Weblog