‘blog froth about the subject of attention’


Peter Merholz of Adaptive Path:



"There's been quite a bit of blog froth about the subject of attention, and the development of Attention Trust, a group dedicated to ensuring that people's attention is appropriately valued. I was hoping I could avoid saying much about it, because it seems like a circle jerk of well-meaning technologists who are totally out of touch with consumer needs. "


Ouch.  I don't know what to say to Peter, except:


1. I've never heard of the 'circle jerk' term before


2. Peter, are you making your way to Seattle for the workshop Adaptive Path is running there in February? If so, I'm not going myself but I'd love to meet.


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Tags: Attention

Comments (3)
  1. Stewart says:

    Probably because you’re a ‘civilised’ cricketer and not a rugby player 🙂

    I think if attention is going to mean anything it needs to move off from just clickstreams.

  2. MSDNArchive says:

    Agreed Stewart – otherwise, let’s just call clickstreams ‘clickstreams’.

    (btw, I got battered as a number 8 for about 4 years…)

  3. Matt K says:

    Please don’t google the term until you get home.

    But this seems like the same sort of dismissive tone lots of other perspective shifts get.

    tagging is different from folders

    ajax is different from postback

    rss is different from an email list

    and attention is different from an amazon wishlist

    None are really revolutions, but their differences have very significant impacts on end users.

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