What is a modern marketer?
Riya has a modern marketer called Tara Hunt. Her official title is Online Marketing Manager at the start-up that's still in Alpha, but she's done it all on a shoestring - when you don't have a $100 million dotcom marketing budget - guerilla marketing is the way to go.
Is her technique working? Well, who's not heard of Riya by now?
I'm meeting with another modern marketer this week - James Cherkoff in London. Look forward to it.