OPML = Attention Data, Attention Engines and Tailrank – podcast with Kevin Burton


Although we met briefly last week, Kevin Burton and I didn’t manage to get enough time to discuss some of the things on our mind at the time, so we got a Skype call together and posted it as a podcast (.mp3, 42mb).


We focused the discussion around what he calls Meme Engines and I call Attention Engines, Tailrank (Kevin’s latest project), OPML, RSS and Attention.xml (see notes below).


Kevin knows what he’s talking about in this space – a veteran of the RSS space, Kevin authored the NewsMonster RSS aggregator and co-Founder of Rojo Networks.


Notes: Stuff we talked about (here’s Kevin’s take on the chat):




Download the podcast (.mp3, 42mb).


Tags:


Update: Robert Scoble is listening in.

Comments (8)

  1. Yeah – that was a really interesting (and intellectual) chat. I like the analogies you made to lenses, perspectives etc. I guess I’ve undervalued OPML as a source of attention data. For users, attention is about personalizing their experience. But for Google et al, the promise of attention metadata is that they can move from contextual ads to personalized ads, hence achieving ridiculously high clickthroughs. So now that Google Reader is out there, they can presumably use your OPML data to find out even more about your interests and correlate that with what they already know. In many ways, Google is becoming a massive attention harvester.

    By the way: what did you use to record the Skype call? It seemed to work pretty well.

  2. MSDNArchive says:

    thanks Peter. You say:

    "So now that Google Reader is out there, they can presumably use your OPML data to find out even more about your interests and correlate that with what they already know. In many ways, Google is becoming a massive attention harvester."

    One thing I’d add to that: they might use the content *in* the RSS feed + the content *within* any permalinks that are pointed to as well.

    Glad you ‘get it’ 🙂

    Using hotrecorder. see: hotrecorder.com

    I’ll post something on it.

  3. MSDNArchive says:

    Deailed intructions on how to use the HotRecorder product for recording Skype calls here: http://blogs.msdn.com/alexbarn/archive/2005/11/13/492375.aspx

  4.  

    Here’s an OPMLish podcast for you, March 10, 2006

    "It’s all about the draft OPML 2.0 spec…

  5. I have to agree with Steve Gillmor on this:

    "All proprietary clouds of data obtained without the users’…

  6. So, who would have thought that OPML would be a big deal? ;-)The interest in Dave Winer’s latest project,…