In case anyone is wondering whether Microsoft has been paying attention to the disruption that some call (I do) Web 2.0…
The most recent Memo from Bill and Ray makes interesting reading to say the least (courtesy of Dave Winer). Ozzie’s Memo is called The Internet Services Disruption.
“Many startups treat the ‘raw’ internet as their platform. At the grassroots level, such projects actively use standards such as vCards and iCal for sharing contacts and calendars. Most all use RSS in one way or another for data sharing. Remixing and mashing of multiple web applications using XML, REST and WS is common; interesting mash-ups range from combining maps with apartment listings, to others that place RSS feeds on top of systems and data not originally intended for remixing. Developers needing tools and libraries to do their work just search the internet, download, develop & integrate, deploy, refine. Speed, simplicity and loose coupling are paramount.”
Microsoft’s CTO then goes on to outline the areas of focus for moving forward. There’s a lot of good stuff in the Memo, but I’d like to highlight what I consider to be a key success factor in execution:
One small detail I love: Ray Ozzie asked the senior execs to subscribe to an RSS feed of an internal blog that will help continue the Memo conversation going. This isn’t guff – internal blogs have been in use within Microsoft for a while now. Subscribed 😉
Lots of reaction of course. Memeorandum is doing a great job of keeping track of posts discussing what it all means, but here are some of my initial picks:
If you’re wondering what all this Web 2.0 stuff is about, I suggest these :
Collection of thinkers in this space – Web 2.0 Workroup
Interview with Tim O’Reilly at IT Conversations (podcast)
Tim O’Reilly’s ‘What is Web 2.0’ essay
Also, I’d like to point out this post of mine where I mapped Tim O’Reilly’s Web 2.0 meme map against Microsoft’s thinking/work in this area.
btw, RSS is repeatedly mentioned in the memo – here are my RSS writings