"The whole conversation did get me thinking about the role of Amazon.com in what the kids are calling Web 2.0. If you look at what they have done over past five years, and you quickly realize that the Seattle-based online retailer is a really a harbinger of what’s to come. Alongside Google it was the one of first to offer API to its data, opening it up for mash-ups with other web services. Now everyone is doing it.
If the Mechanical Turk is anything to go by, Amazon has plenty of innovation left in them yet.