Charlene Li has posted a link to a series of videos of presentations given at the Consumer Forum event in NYC about how companies can tap into social computing.
This is my pick:
"Charlene Li: "Social Computing -- Bubble or Big Deal?" (29 min. 38 sec.)
out how companies can tap into new technologies such as blogs, RSS,
viral marketing, and podcasting to develop deeper relationships with
consumers — including five rules that companies should follow to
successfully grow these new relationships."
According to Charlene, "Successful social computing requires ceding control to build the relationship".
I know the use of the word 'consumer' drives a few people quite crazy, Tim Jarrett being the recent agent provocateur on this theme. Tara provides the contrary view: 'I consume, therefore I am'.
In other words, 'I remix, therefore I am'.