Joshua Porter has been recently exploring the notion of how online applications model human behaviour:
"An interesting line from the founder of Memeorandum, Gabe Rivera:
“If you read blogs, you know that there is this conversation and that some articles are the talk of the day, and other posts have important things to say about those,” Rivera said. “If you built graphs in your mind of what the talk looks like, I think it looks like what I’ve done. I get the sense (Memeorandum) is just a natural representation of what is already going on.”.
This is exactly what I’m talking about when I talk about modeling human behavior. It’s also exactly what I was talking about when I wrote my response yesterday to Alex Barnett: How Google Models How We Value Content.
Memeorandum models how we value content just like Google does. A more focused approach, that’s all."