Unknown unknowns


Unknown unknowns. (on my other blog)


Comments (1)

  1. Cashmore says:

    I seem to remember that quote was awarded a prize for bad english a while back. But the thing is, it makes perfect sense: known knowns are things we are sure we know, known unknowns are things we know about but don’t have any information on yet, and unknown unknowns are things we neither know about nor have any information about.

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