Re: Web 2.0: Jakob Nielsen suggests we all get back down to basics.

Re: Web 2.0, Jakob Nielsen suggests we all get back down to basics.

"...This year's list of top problems
clearly proves the need to get back to Web design basics. There's much
talk about new fancy "Web 2.0" features on the Internet industry's
mailing lists and websites, as well as at conferences. But users don't
care about technology and don't especially want new features. They just
want quality improvements in the basics:

  • text they can read;
  • content that answers their questions;
  • navigation and search that help them find what they want;
  • short and simple forms (streamlined registration, checkout, and other workflow); and
  • no bugs, typos, or corrupted data; no linkrot; no outdated content. "

This year's list of web design mistakes (provided this time by his newsletter readers) has no real surprises...

Top Ten Web Design Mistakes of 2005

1. Legibility Problems
2. Non-Standard Links
3. Flash
4. Content That's Not Written for the Web
5. Bad Search
6. Browser Incompatibility
7. Cumbersome Forms
8. No Contact Information or Other Company Info
9. Frozen Layouts with Fixed Page Widths
10. Inadequate Photo Enlargement

Comments (3)
  1. Gabe says:

    If there’s one thing I’m more sick of then the term ‘Web 2.0’ it’s Jakob Nielsen and his tired calls for a return to 1995. The man couldn’t design or code his way out of a box, so he does the next best thing: claim that design stinks.

    Flickr, Gmail, and Basecamp have hundreds of thousands of satisfied customers. Should they do an audit to make sure all links are blue and underlined?

  2. I actually think one of the major mistakes is over-simplifying the interface. Google has a nice clean page, but when you want to use their other services, they’re pretty difficult to find…

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