“The Nooked – Influencer survey set out to establish if key influencers – journalists, analysts and bloggers – are using RSS to collect information for analysis, news & reports and/or determine their future plans for adopting RSS as an information gathering & tracking tool.Via webdrain.
Over 200 individuals from a variety of online & offline media participated in the survey.
Of the target group, 25% were Journalists, 15% were Analysts, 45% Bloggers with the remaining 15% comprised of interested parties.
With Big Media – the likes of ABC, CNN, the BBC – publishing content via RSS, and the blogging explosion of the last few years, it should come as no surprise that 92% of participants are aware of RSS.
87% of Nooked survey respondents use an RSS reader, or news aggregator to keep up to date on content – Bloglines is used by the majority.”