"Sifry: I think RSS needs to be completely transparent. It’s like asking people to understand HTML in order to read a web site. That entirely limits your audience. Longhorn announced RSS being built into the operating system. Apple Tiger built RSS into Safari. Firefox built RSS support into the browser. To me, this is by far where you’re going to see the much larger increase in adoption, when people don’t even have to understand that there’s some underlying technology called RSS. Don’t get me wrong, I love RSS, I think RSS is great. Just because I say it’s too complicated doesn’t mean that I don’t think it’s revolutionary. I think that we’re probably still two orders of magnitude too complicated for normal people."