RSS will succeed by disappearing

Blogspotting quotes Dave Sifry, CEO of Technorati:

"Sifry: I think RSS needs to be completely transparent. It’s like asking people to understand HTML in order to read a web site. That entirely limits your audience. Longhorn announced RSS being built into the operating system. Apple Tiger built RSS into Safari. Firefox built RSS support into the browser. To me, this is by far where you’re going to see the much larger increase in adoption, when people don’t even have to understand that there’s some underlying technology called RSS. Don’t get me wrong, I love RSS, I think RSS is great. Just because I say it’s too complicated doesn’t mean that I don’t think it’s revolutionary. I think that we’re probably still two orders of magnitude too complicated for normal people."

Comments (4)

  1. KenDji says:

    What is he trying to say?

  2. MSDNArchive says:

    Make RSS invisible and easier.

  3. peter says:

    I’ve been a tech writer for 9 years and I don’t have a clue how to get RSS to do anything for me. I know what it is (i think) but have Zero clue how to take advantage of it. Do I have to add it to a web site I don’t have or does it go to my phone or … where do I even "sign up" for it?

    As you can see I’m 100% clueless and I’m not proud of it. I just don’t understand it, let alone XHTML/XML/XSL/etc.

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