IBM running 3600 internal blogs

James Robertson points to a post by CorporateBlogging.Info claiming IBM is running 3600 internal blogs:

“Through the central blog dashboard at the intranet W3, IBMers now can find more than 3,600 blogs written by their co-workers. As of June 13 there were 3,612 internal blogs with 30,429 posts. Internal blogging is still at a stage of testing and trying at IBM but the number of blogs is growing rapidly — and they are appreciated, with everything from water cooler talk to discussions about IBM’s business strategies.”

3600?  According to a Fast Company April 2004 article, IBM started internal blogging in December 2004, had 500 internal by February 2004 and has grown 600% in the last year:

“Internal blogs are more integrated into a worker’s regular daily communications. IBM began blogging in December, and by February, some 500 employees in more than 30 countries were using it to discuss software development projects and business strategies. And while blogs’ inherently open, anarchic nature may be unsettling, Mike Wing, IBM’s vice president of intranet strategy, believes their simplicity and informality could give them an edge. “It may be an easy, comfortable medium for people to be given permission to publish what they feel like publishing,” he says.”

Phil Borremans (from IBM) gives an example of how he has used an internal blog’s RSS output as a notification tool to aid his project management communication:

“I have used my internal blog for project management with a team of colleagues a couple of months ago. We were testing a new product and needed to keep a virtual team updated on the progress we made. Through RSS feeds this was automatic and (very important at our company) didn’t clutter the mailbox.

The easy way to comment on milestones or issues increased the interaction in the team compared to regular phonecalls or sending out “update e-mails”.”

What about Microsoft?  Well, according to Paul Vick, a Technical Lead on the Visual Basic .Net product, wrote over 2 years ago:

“Scoble wrote yesterday about the fact that even though there are a growing number of MS people with external blogs (enough to force the move off of GDN), there hasn’t been a commensurate number of internal blogs. In fact, I’d have to say that pretty much most of the internal blogs that I’ve read are a dismal failure, and I’ve dropped every single one out of NewsGator. Robert speculates that the problem has to do with discoverability and linking, but I think the problem goes deeper than that.”

Now, this was two years ago, and one opinion, but I’d agree that in those days, there was a lot of experimenting, and few Microsoft internal blogs with any real purpose – lots of noise.  Things have moved on in those two years. I’ve subscribed to number of really useful and insightful blogs giving me visiblity into – and a better understanding – of different parts of the Microsoft business I’d otherwise know little about in the normal scheme of things. 

What makes the internal blogs really useful is RSS – it isn’t like subscribing to an internal distribution email alias – the thoughts, links and comments become an archive of knowledge and conversations, captured in the blogs – filtered and distributed by the magic of RSS in a spam-free method. All potentially discoverable through search applications.  Internal blogs can also an effective venting and ranting platform, pointing out the good and the bad of the internal workings of a business and the competition in a safe, behind-the-firewall, environment.

Given their potential I’m quite sure internal blogs will soon become a default feature of the internal communication / KM landscape for businesses large and small.

Comments (12)

  1. frankarr says:

    wow. im not surprised by this

    ms has 1000s of internal sharepoint sites. therein lies the truth

    sharepoint need to expose its data as rss and then BAM

  2. i would be interested to correlate against a drop off of Notes databases if any. at MS on the other hand, you live in outlook, so less drop off perhaps in exchange outlook traffic due to RSS?

  3. Charlie Wood says:

    What tools are IBMers using to read RSS feeds? Any corporate standard yet, or is everything done through the web interface?

  4. RSS makes internal blogs useful : "Reflecting on my post about IBM’s 3,600 internal blogs , Alex Barnett gives some insight into Microsoft’s internal blogging.

  5. They seem to have figured it out now that they are running 3600 internal blogs .

  6. Bill Higgins says:

    James, there’s been no drop in Notes databases as far as I can tell. It seems like people are still using blogs to chat about common topics of interest and sometimes to ask technical questions; no one that I’ve seen uses them to house key project artifacts (which is the typical use of Notes databases).

    Charlie, IBM has not standardized on a particular RSS reader; people either use the reader of their choice, or they don’t use RSS yet (believe it or not). Our internal blog portal has really nice personalization features so that you can monitor replies to your entries and comments via the "Blog Central dashboard". This is not shown in the picture above, but would be if you clicked the little login link at the top of the screen and entered your IBM intranet user id and password.

    One other thing re: RSS clients; we Bloglines users are out of luck since the Bloglines reader effectively lives on a web server which can’t penetrate the IBM firewall to pick up the internal RSS feeds; you need a local client within the firewall that can hit the RSS feeds directly.

  7. Bill Higgins says:

    I’ve posted a screenshot of the personalized view of our internal blogs at the link below: