Steve Rubel BW picture caption competition

OK, Friday silliness starts here.

Steve Rubel is featured in an article of the current edition of Business Week, 'Blogs Will Change Your Business'.

I saw this pic, and thought...let's have a daft caption competition!

OK, I go first:

"Steve Rubel auditions for the lead role in the muscial hit show 'The Full Monty' ."