JupiterResearch: RSS will not have a significant effect to e-mail marketing


According to DMNews, JupiterResearch claims RSS will not have a significant effect as a supplemental alternative to e-mail marketing. (Via eINFO)

“”Most marketers remain skeptical of using RSS as a mechanism to supplement their e-mail marketing newsletter content,” states the report written by JupiterResearch’s David Daniels, Zori Bayriamova and Eric T. Peterson.”

From the Jupiter report…:

“45 percent of marketers have no plans to deploy RSS to supplement e-mail, and only 5 percent currently do so. The findings were based on a recent executive survey.”

In December a WordBiz research report claimed that although 74% of email marketers are ‘familiar’ with the term ‘RSS’, only about 37% had downloaded an RSS feed reader subscribed to a web-based reader, and a mere 23% read blogs via an RSS subscription.

Of course, which channels to use depends on the demographics of your audience, but having 45% of the professional marketing population saying they have no plans to utilise RSS is due to ignorance, not stupidity.  Clearly, there is more education to do.  A lot more

Update…

Here’s Rok Hrastnik’s bottom line…and I agree.

While the report does serve’ some relevant obstacles to wide-spread marketing adoption of RSS, it mostly shows a poor understanding of RSS by marketers.”

Seth Godin quips:

“New Jupiter study shows that big time marketers aren’t excited about it….Which gives the rest of us more time to get it right. Hurry, before the spammers show up!”

Comments (3)

  1. JupiterResearch has released the results of a survey claiming RSS will not have a significant effect as a supplemental alternative to e-mail marketing. Most marketers remain skeptical of using RSS as a mechanism to supplement their e-mail marketing newsletter content45…

  2. Mike Butcher says:

    Marketers will start taking more notice of RSS when it is incorporated into Browsers and email progs – as it is alreayd in the open source world, like Firefox.

    Hi Alex!

    Mike

  3. Anonymous says:

    The Jupiter RSS report is creating quite a response from marketers and publishers already using RSS.

    Here’s a quick run-down on the conversations going around the Web …