Blogging is no longer cool

What happens when 'blogging is no longer cool'?"

Dana asks this question in the context of consumer marketing and the effect of moving fashions...

"The whole 'blog thing' couldn't be much more in your face that it is. It's in business, politics, on the news, everyone everywhere is talking about blogs.

What happens when 'blogging is no longer cool'..."     ?

I don't take issue with Dana's overall point (about marketers needing to move with, or anticipate the market) but I do wonder...

Is blogging cool?  Was it ever cool?  Is it already uncool?  If you speak to the early bloggers (3 years+), many will say it became uncool ages ago.  But they still blog.

If you are blogging because you think it's cool, fine.  But because something becomes uncool, does it mean you should stop?   If having a mobile phone was at one stage cool, did the early 'cool' mobile phone owners ditch their phones when it became 'uncool'?

Having an email address was once cool.  When my grandmother got one, she might have become a cool gran, but at some point having an email address became no longer a cool thing.  It is just became necessary.

If a bunch of CEO's start blogging, should we stop? Or politicians?  Grandmothers?

Earlier this month, Jupiter analyst Nate Elliot noted:

"I thought 2004 was the year of the blog. Looks like 2005 will be the year of the overexposure of the blog."

So what?  Do you really care if blogging is uncool?  If it is, I'm very happy being uncool.


Comments (13)
  1. SuperJason says:

    Just to be clear, if something is "uncool", that is different than it not being "cool". If it is not cool or uncool, it is neutral.

  2. Ovidiu says:

    I think it has to do with the blogger/reader ratio and with the amount of blogs someone can read on a regular basis (while still having an active professional, social and personal life).

    As a reader, at some point you start to ignore some blogs, only to realize that you can ignore them all and that if someone happens to say something interesting or useful, you’ll find it in the same place later anyway.

    As a blogger, you have plenty of yet unexpressed ideas in the beginning, it’s interesting to set the stage for them, get feedback and go further. But unless you’re an incredibly creative person, you’ll sooner or later run dry or become a "second hand" news agency. So I guess blogging really is for about 1% of people (the top notch ones), regardless of what they’re doing (science, technology, arts, philosophy…).

  3. Dana says:


    I guess I’m thinking more specifically about the early adopter set, ala those who were in to something when it was ‘underground’ and we hyped them and all that they were into and now, while there are those still ‘into the thing’ I challenge that our emphasis has shifted away.

    True – many early, early, early adopters still blog, and are influential, but how long will that last? Maybe they’ll be the perennial baseline of bloggers when the rest rise and fade?

    Not sure what to do with this thought, but I had to throw it out there.

  4. Andrei P. says:

    I see two types of blogs. Those for close relatives and friends containing subjects like "My cat died this morning", so somewhat like a journal. These types of blogs you can usually find on MSN Spaces.

    And then there’s the technical type of blog which you find when searching Google for some question/problem and find a blog where there is a post "Why sometimes when dividing two numbers in C#, the result is 0".

    After your problem is solved, maybe you won’t see that blog again in your life.

    So, my point is that blogs will always be a useful thing, cool or uncool. As they get uncool, less amateurs will start blogging, but those who really have something to say, will keep blogging.

  5. Kent Sharkey says:

    A wise man once told me, "Hopefully one day they will declare breathing cool for about six months, then uncool. That way all those who care one way of the other go away."

    I was lured into blogging by two people, The Spider King (who ironically doesn’t blog), and the Immortal D (who felt that I essentially already was, but filling his inbox instead of sharing). I have stopped a number of times, but keep starting again. I find it a cathartic release.

    It is amusing that many tech bloggers feel that the bulk of bloggers are tech bloggers. They really need to browse Live Journal or even MSN Spaces sometime. I still think the average blogger is a 15-24 year old female who doesn’t use a computer for more than browsing, chatting and blogging.

    TTFN – Kent

  6. Alex Barnett says:


    I can’t agree with you that unless you are an ‘incredibly creative person’ you’ll have nothing to say. I can’t agree that blogging is for 1% of population (you mean ‘internet population’, right?), or the ‘top notch’.

    One of amazing things that blogware has brought to net is the ease of publishing. A core feature of Berners-Lee’s original www concept was that it would be easily writeable medium – as easy as reading and navigating the medium. But writing to the web wasn’t easy at first, it was hard. It has taken years for the web to get to the point where we are today, where publishing and sharing thought is easy. And the easier it becomes, the more will play.

    I happen to believe it is a fundermental part of human nature to want to communicate, to share ideas and evolve them. I don’t believe that communication is minority sport. I find it impossible to believe that the majority of people will ‘run dry’ of things to say. They may not be very interesting things said, and they may well be inspired by, or morphed from something else they’ve read or heard.

    It is said that to have a truly ‘original thought’ is extremely rare, if not impossible’…No man is an island.

  7. zzz says:

    Well one thing is certain. Blogging about blogging has never been cool. And I am very hard thinking of why the hell I even came to read about it, and the comment on it. Nothing comes to mind though. I am already starting to feel sorry for you if you read this far!

  8. XeroCool says:

    Blogging is cool indeed. You should check out my site and check for yourself how much I love to blog.

  9. Helen says:

    My mum asked me what blogging was when I went home for Christmas.. and my mother knowing about technology things means they’re at least mainstream. 🙂 I didn’t personally ever find myself scoring "cool" points from being a blogger. I think if anything most my friends think it’s a kind of quaint geek affliction I have.

  10. Satya says:

    I agree with Ovidiu comments with regard to the blogger and reader ratio.

    The blog is similar to the playing card games, initially you don’t want to there but once you are used to it then you will be the next BLOGGER.

    Until last November I don’t know what Blog is, and within 2 months of time I’m addicted to blogging blog.

  11. These comments are funny. 🙂

    I have been journal blogging for 5+ years (I think). From when it was "underground", when people thought it was nerdy, and now even when it’s "cool".

    I love the comments/interaction, reading people’s thoughts, etc. I am just glad it is "in" right now because many of my friends have joined in the blogging fun 🙂

    I think journal blogging will always be cool because it helps you keep in touch with people and know what’s going on with them. I don’t know how many times, old friends have lost touch and remembered my url and reconnected. well… I’m babbling… This is, afterall, a comment and not my blog. 🙂 Great post! Good comments! bibi 🙂

  12. As the question which originally started this discussion was asked in relation to marketing, perhaps it’s worth pointing out that in commercial terms "cool" means pretty much the same as "hot" – something that’s at, or just beyond, the start of its success.

    By the time it stops being cool – because as you point out so many people have the product or use the idea that it’s no longer novel or exclusive – it either drops off the radar (if it never had more than a novelty appeal), or else becomes a taken-for-granted piece of daily life.

    I doubt that many people would describe TV as cool – but there aren’t all that many people in the developed world who never use one!

    I suspect that as long as blogging can be used for personal expression, on the one hand, and marketing, on the other, the same thing will apply here, too.

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