(Via Digital Web Magazine)
“In February 2004, Microsoft UK launched Advisor, an extranet targeted at business and technical decision makers in the mid-market. Alex Barnett (er, that’s me!) shares lessons learned from the Advisor development process about the value of taking the time to discover customer needs.”
Quoting myself from the article:
“One of the really exciting challenges of Advisor’s development was the need to create a user interface that would provide customers with all the services (applications) and content they would need in a single, cohesive and usable environment and to create a compelling online customer experience that was a pleasure to use. In short, the interface needed to enable, not hinder.