RSS Future – Distributed marketing and the solution to spam?

A perfect storm has emerged for marketers using email and dm vehicles in particular.  The 2 main factors are: unsubscribe numbers are on the increase due to spam and poor targeting the new EU directive moving to an opt-in contact basis (the rest of the world will surely follow) By definition, RSS is an opt-in form…



This is a personal weblog. The opinions expressed here represent my own and not those of my employer. (Updated May 29 2005): In addition, my thoughts and opinions change from time to time…I consider this a necessary consequence of having an open mind. This weblog is intended to provide a semi-permanent point in time snapshot and…


Microsoft Corp, Community Program Manager

Community Program Manager for the Data Programmability team, Microsoft Corp, Redmond, WA (more on this here). Moved to Redmond in 2005 as International Program Manager for MSDN and TechNet for a year. Joined in Microsoft in October of 2002 as Online Customer Experience Manager (in CRM and Online Marketing Team), Microsoft UK, did that for 2 years or so. Previous…


About me, me, me

Very little about me here