Dammit Jim, I’m a tester, not a marketer


Over the last 7 days hwtsam appeared on amazon.com and other online sites, briefly surged in sales, then tapered off into where I expected yet-another-book-on-software-testing to go. The thing about this book is that it’s not just another book on software testing. (Besides being my book), it’s more about stories and pragmatic advice than theory (although there’s some of that too).

Something tells me I should be doing more to get the word out. I’ve contacted a few bloggers I respect to see if they’d review the book on their blog. I’m also speaking at a few conferences in the spring (although not directly about the book) – but that’s not for 4 months.

What else should I be doing? Do the folks at testrepublic, softwaretestingclub, or sqaforums have someplace I should be hanging out begging people to buy the book? I hate to spam people with info they may not want to see, but I would love to get enough copies out in the world that I could start to build up groups of people who both love and despise me!

Any thoughts from the masses on what else I (or Bj or Ken, for that matter) should be doing?


Comments (2)

  1. Anonymous says:

    One thing that’s a possibility is giving guest presentations at local test groups – like TCQAA here in the Twin Cities, or SQuAD in Denver, for example. I know TCQAA often has drawings for a free copy of a book, which not only gets one person your book to read, but also lets the rest of the meeting attendees know the book is available.

    My own copy of HWTSAM hasn’t arrived yet (dept admin is ordering them for all of us in the MS Twin Cities Development Center), but if you want to send out a giveaway copy, I’ll handle getting it to the TCQAA meeting (next meeting is Jan 8, 2009, with meetings pretty much monthly). If there’s a talk that goes with the book and none of you want to fly out here, I could be coerced into presenting as well, possibly.

  2. alanpa says:

    Thanks for the ideas. I doubt any of us can justify a trip just to speak at a sig, but we should look into local sigs every time we travel anywhere for work.

    I still haven’t received my author copies – if I get them in time, I’ll try to get an extra sent to you.