Adaptive experiences in a Product Catalog in SharePoint 2013 using Facebook location data

This is the second blog post on the topic of Adaptive Experience using User Segmentation. In this blog post I will go through how to use data from Facebook to differentiate the users on location, and use this to drive the user experience. Adaptive Experience is about tailoring the user experience in order to better match…

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Set up User Segmentation to drive adaptive experiences in a Product Catalog in SharePoint 2013

Adaptive Experience is about tailoring the user experience in order to better match the interests of the end user. This can have a great effect on sales, since a better match between products and user needs increases the chance of a sale. Let’s take a look at the following scenario: Pete Smith owns an online…

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